{"id":1056,"date":"2024-01-13T13:04:33","date_gmt":"2024-01-13T13:04:33","guid":{"rendered":"https:\/\/www.turizmmuhabiri.com\/?p=1056"},"modified":"2024-01-13T13:08:07","modified_gmt":"2024-01-13T13:08:07","slug":"yapay-zeka-dost-mu-dusman-mi","status":"publish","type":"post","link":"https:\/\/www.turizmmuhabiri.com\/index.php\/2024\/01\/13\/yapay-zeka-dost-mu-dusman-mi\/","title":{"rendered":"Yapay Zek\u00e2 Dost mu? D\u00fc\u015fman m\u0131?"},"content":{"rendered":"\n

K\u00fcresel arenada rekabet her ge\u00e7en g\u00fcn art\u0131yor. Dijitalle\u015fme bir se\u00e7enek de\u011fil, ka\u00e7\u0131n\u0131lmaz bir gereklilik haline geldi. B\u00fcy\u00fck \u015firketler dijital d\u00f6n\u00fc\u015f\u00fcm projelerine yat\u0131r\u0131m yaparak i\u015f s\u00fcre\u00e7lerini ve m\u00fc\u015fteri etkile\u015fimlerini geli\u015ftirmeyi ama\u00e7l\u0131yor. Pandemi d\u00f6neminden sonra, yapay zeka ve otomasyon yat\u0131r\u0131mlar\u0131 daha da kritik bir \u00f6nem kazand\u0131.<\/p>\n\n\n

\n
\"\"
Can Akyol<\/figcaption><\/figure>\n<\/div>\n\n\n

Denetim \u015firketi Deloitte\u2019un yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, \u015firketlerin y\u00fczde 47\u2019sinin yapay zek\u00e2dan endi\u015fe duydu\u011fu ortaya \u00e7\u0131kt\u0131. Bu bir anlamda, yapay zek\u00e2 konusunda \u015firketlerin ikiye b\u00f6l\u00fcnd\u00fc\u011f\u00fcn\u00fcn somut bir \u00f6rne\u011fi. Sekt\u00f6r devleri, yapay zek\u00e2 entegrasyonunu h\u0131z kesmeden s\u00fcrd\u00fcr\u00fcrken; orta ve k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli i\u015fletmeler de yapay zek\u00e2 teknolojisinin kritik \u00f6neminin yeni, yeni fark\u0131nda. Yapay zek\u00e2, \u00f6zellikle chatbot ve e-posta g\u00f6nderimi alanlar\u0131nda i\u015fletmelerin ileti\u015fim stratejilerini yeniden \u015fekillendiriyor. Bu entegrasyonlar, i\u015fletmelerin m\u00fc\u015fteri ili\u015fkileri y\u00f6netimini optimize ederken, ayn\u0131 zamanda m\u00fc\u015fteri memnuniyetini art\u0131r\u0131yor ve i\u015fletmeler i\u00e7in daha geni\u015f bir m\u00fc\u015fteri kitlesi eri\u015fimi sa\u011fl\u0131yor. Forbes’un 600 b\u00fcy\u00fck \u00f6l\u00e7ekli \u015firketten toplad\u0131\u011f\u0131 istatistiklere g\u00f6re, \u015firketler m\u00fc\u015fteri deneyimini iyile\u015ftirmek i\u00e7in yapay zeka\u2019y\u0131 \u015f\u00f6yle kullan\u0131yor veya kullanmay\u0131 planl\u0131yor: Anl\u0131k mesajla\u015fma\u00a0i\u00e7in chatbotlar:\u00a0y\u00fczde 73, e-posta olu\u015fturma: y\u00fczde 61, \u00fcr\u00fcn \u00f6nerileri ve di\u011fer ki\u015fiselle\u015ftirilmi\u015f hizmetler: y\u00fcze 55, k\u0131sa mesaj olu\u015fturma: y\u00fczde 49,ki\u015fiselle\u015ftirilmi\u015f reklamc\u0131l\u0131k: y\u00fczde 46, web siteleri i\u00e7in uzun metin i\u00e7erik olu\u015fturma: y\u00fcze 42, telefon aramalar\u0131: y\u00fczde 36<\/p>\n\n\n\n

Yapay Zek\u00e2 B\u00fcy\u00fck Katk\u0131<\/strong><\/p>\n\n\n\n

Veventures Holding’in dijital operasyonlar\u0131n\u0131 y\u00fcr\u00fcten Vebili\u015fim Teknoloji Genel M\u00fcd\u00fcr\u00fc Barbaros Durda\u011f, yapay zek\u00e2n\u0131n \u00f6nemli avantajlar sundu\u011funu belirterek, \u201cYapay zek\u00e2 kullan\u0131m\u0131 ki\u015fiselle\u015ftirilmi\u015f reklamlar ve mailler olu\u015fturmak i\u00e7in vazge\u00e7ilmez bir ara\u00e7. Ayr\u0131ca da, maliyetleri azaltma konusunda da i\u015fletmelere b\u00fcy\u00fck katk\u0131 sa\u011fl\u0131yor\u201d diyor. Durda\u011f, Vebili\u015fim\u2019in fintech \u015firketlerine sundu\u011fu dan\u0131\u015fmanl\u0131k hizmetlerinde; yapay zek\u00e2 destekli ki\u015fiselle\u015ftirilmi\u015f reklamlar, hedef kitleye tan\u0131ml\u0131 yapay zek\u00e2 destekli otomasyonlar, site \u0131s\u0131 haritalar\u0131 gibi pek \u00e7ok dijital d\u00f6n\u00fc\u015f\u00fcm arac\u0131n\u0131 kullanarak y\u00fczde 30 ile y\u00fczde 70 aras\u0131nda bir gelir art\u0131\u015f\u0131 ve y\u00fczde 20 ila y\u00fczde 65 aras\u0131nda i\u015f y\u00fck\u00fcnde azalma sa\u011flad\u0131klar\u0131n\u0131 da vurguluyor.<\/p>\n\n\n\n

\u015eimdi Harekete Ge\u00e7melisiniz?<\/strong><\/strong><\/p>\n\n\n\n

Barbaros Durda\u011f, yapay zek\u00e2 destekli dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u015fletmeler i\u00e7in iki y\u00f6nl\u00fc katk\u0131s\u0131na vurgu yaparak; i\u015fletmeler yapay zek\u00e2 destekli reklamlar ile gelir art\u0131\u015f\u0131 ya\u015farken, ayn\u0131 zamanda yapay zek\u00e2 destekli otomasyonlar\u0131 kullanarak performans verimlili\u011fi elde edip maliyetlerini azaltm\u0131\u015f oluyorlar. Ayr\u0131ca, rekabetin b\u00f6ylesine global hale geldi\u011fi bir d\u00f6nemde i\u015fletmelerin er ya da ge\u00e7 bu uygulamalarla tan\u0131\u015faca\u011f\u0131n\u0131 belirtiyor.<\/p>\n\n\n\n

Bu arada McKinsey Raporuna g\u00f6re de 2035 y\u0131l\u0131nda her sekt\u00f6r i\u00e7in kar pay\u0131 art\u0131\u015f y\u00fczdeleri \u015f\u00f6yle;\u00a0 E\u011fitim y\u00fczde 84, konaklama ve yiyecek hizmetleri y\u00fczde 74, in\u015faat y\u00fczde 71, toptan ve perakende y\u00fczde 59, sa\u011fl\u0131k y\u00fczde 55, tar\u0131m, ormanc\u0131l\u0131k ve bal\u0131k\u00e7\u0131l\u0131k y\u00fczde 53, sosyal hizmetler y\u00fczde 46, ta\u015f\u0131mac\u0131l\u0131k ve depolama y\u00fczde 44. Bunun sonucu olarak yapay zeka ve otomasyon teknolojilerinin benimsenmesi, \u015firketlerin gelecekteki ba\u015far\u0131s\u0131n\u0131 g\u00fcvence alt\u0131na almak i\u00e7in olmazsa olmaz bir \u015fart haline geldi. Geli\u015fen bu teknoloji i\u015fletmeleri endi\u015felendirse de; sa\u011flad\u0131\u011f\u0131 operasyonel m\u00fckemmellik, m\u00fc\u015fteri memnuniyeti ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme konusunda \u00f6nemli bir rekabet avantaj\u0131 sa\u011flad\u0131\u011f\u0131 ger\u00e7e\u011fini atlamamak gerekiyor..<\/p>\n","protected":false},"excerpt":{"rendered":"

K\u00fcresel arenada rekabet her ge\u00e7en g\u00fcn art\u0131yor. Dijitalle\u015fme bir se\u00e7enek de\u011fil, ka\u00e7\u0131n\u0131lmaz bir gereklilik haline geldi. B\u00fcy\u00fck \u015firketler dijital d\u00f6n\u00fc\u015f\u00fcm projelerine yat\u0131r\u0131m yaparak i\u015f s\u00fcre\u00e7lerini ve m\u00fc\u015fteri etkile\u015fimlerini geli\u015ftirmeyi ama\u00e7l\u0131yor. Pandemi d\u00f6neminden sonra, yapay zeka ve otomasyon yat\u0131r\u0131mlar\u0131 daha da kritik bir \u00f6nem kazand\u0131. Denetim \u015firketi Deloitte\u2019un yapt\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re, \u015firketlerin y\u00fczde 47\u2019sinin yapay zek\u00e2dan […]<\/p>\n","protected":false},"author":8,"featured_media":1058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,50],"tags":[330,329,328,154],"class_list":{"0":"post-1056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-teknoloji","8":"category-yazar","9":"tag-chatbot","10":"tag-dijitallesme-2","11":"tag-kurelel-rekabet","12":"tag-yapay-zeka"},"_links":{"self":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/1056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/comments?post=1056"}],"version-history":[{"count":1,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/1056\/revisions"}],"predecessor-version":[{"id":1057,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/1056\/revisions\/1057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media\/1058"}],"wp:attachment":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media?parent=1056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/categories?post=1056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/tags?post=1056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}