{"id":1444,"date":"2024-02-26T06:02:29","date_gmt":"2024-02-26T06:02:29","guid":{"rendered":"https:\/\/www.turizmmuhabiri.com\/?p=1444"},"modified":"2024-02-26T10:46:34","modified_gmt":"2024-02-26T10:46:34","slug":"butceleri-yok-projeleri-cok","status":"publish","type":"post","link":"https:\/\/www.turizmmuhabiri.com\/index.php\/2024\/02\/26\/butceleri-yok-projeleri-cok\/","title":{"rendered":"Tek Hedef Turizmi \u00c7e\u015fitlendirmek"},"content":{"rendered":"\n

Kentin turizm potansiyelinin art\u0131r\u0131lmas\u0131 ve sekt\u00f6r\u00fcn kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklara \u00e7\u00f6z\u00fcm amac\u0131 ile kurulan \u0130stanbul Turizm Platformu Direkt\u00f6r\u00fc Dr. \u015eeng\u00fcl Altan Arslan, platform olarak yapt\u0131klar\u0131n\u0131 ve yapacaklar\u0131n\u0131 turizmmuhabiri.com\u2019a anlatt\u0131.<\/p>\n\n\n

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Cahit AKYOL<\/figcaption><\/figure>\n<\/div>\n\n\n

2022 y\u0131l\u0131ndan beri platformunun y\u00f6neticisi olan Dr. \u015eeng\u00fcl Altan Arslan s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc; \u201cTurizm sekt\u00f6r\u00fcn\u00fcn sorunlar\u0131na demokratik kat\u0131l\u0131m ve ortak ak\u0131l ile yakla\u015farak, kal\u0131c\u0131 \u00e7\u00f6z\u00fcm stratejileri geli\u015ftiriyoruz. Turizm sekt\u00f6r\u00fcnden gelen talepleri platform akl\u0131yla birle\u015ftirip uygulanabilir bir proje haline getiriyoruz. Hedefimiz \u0130stanbul turizminin \u00e7e\u015fitlendirilmesi ve gelen turist say\u0131s\u0131n\u0131 artt\u0131rmak\u201d diye ba\u015flad\u0131. Dr. \u015eeng\u00fcl Altan\u2019\u0131n konu\u015fmas\u0131ndan sat\u0131rba\u015flar\u0131 \u015f\u00f6yle;<\/p>\n\n\n\n

Platform \u00c7ok De\u011ferli<\/strong>: \u201c\u0130stanbul Turizm Platformunun sekt\u00f6rden yakla\u015f\u0131k 500 \u00fcyesi var. \u00dcyelerimiz aras\u0131nda acentelerin, otellerin, k\u00fclt\u00fcr sanat kurumlar\u0131n\u0131n, \u0130TO\u2019dan, Odalar Borsalar Birli\u011fi\u2019nden, \u00e7e\u015fitli vak\u0131flardan temsilci ve spor insanlar\u0131 var. \u0130stanbul Turizm Platformu olarak sekt\u00f6r\u00fcn t\u00fcm bile\u015fenlerini ayn\u0131 masada bulu\u015fturuyoruz. Sekt\u00f6r temsilcilerin projeleri ve taleplerini dinleyip sekt\u00f6rdeki o b\u00fcy\u00fck ekiple birlikte y\u00fcr\u00fcmek isteyenlerin \u00f6n\u00fcn\u00fc a\u00e7\u0131yoruz. M\u00fcmk\u00fcn oldu\u011fu kadar birikimlerinden yararlanmaya \u00e7al\u0131\u015f\u0131yoruz. O y\u00fczden de bu platformu \u00e7ok de\u011ferli buluyorum, \u00f6nemsiyorum. \u00c7\u00fcnk\u00fc farkl\u0131 g\u00f6r\u00fc\u015f ve d\u00fc\u015f\u00fcncedeki \u00fcyelerin ayn\u0131 masa etraf\u0131nda toplanmas\u0131 \u00e7ok \u00f6nemli. Sekt\u00f6r bize projelerle de geliyor, taleplerle de\u2026 Platformun g\u00f6revi, idarenin i\u015flerine kar\u0131\u015fmak de\u011fil, sekt\u00f6r taleplerini platform akl\u0131yla birle\u015ftirip uygulanabilir bir proje haline getirip idareye sunmak ve takip\u00e7isi olmak.<\/p>\n\n\n

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Turistin de Gelirin de Artmas\u0131 Laz\u0131m<\/strong>: \u0130stanbul d\u00fcnyan\u0131n incisi bir metropol. Ancak turizmde hak etti\u011fi yerde de\u011fil. \u00c7ok daha fazla turistin gelmesi, turistin de daha fazla para b\u0131rakmas\u0131 laz\u0131m. Tabii ki turizm sekt\u00f6r\u00fc bu konuya odakl\u0131 ama dolayl\u0131 olarak da belediyelerinde turizm ile alakalar\u0131 b\u00fcy\u00fck. Neden derseniz? Turistin keyif al\u0131p bir\u00e7ok kez yeniden gelmesi i\u00e7in alt yap\u0131n\u0131n, \u00e7evrenin, temizli\u011fin, ula\u015f\u0131m\u0131n, k\u0131saca kentin ya\u015fan\u0131labilir olmas\u0131 \u00e7ok \u00f6nemli. Biz bu konulara platform olarak, belediyeler ile birlikte projeler \u00fcretilmesi konusuna e\u011filiyoruz. Kentin tercih edilebilmesi i\u00e7in k\u00fclt\u00fcr varl\u0131klar\u0131n\u0131n korunup yenileme \u00e7al\u0131\u015fmalar\u0131n ba\u015flat\u0131lmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalar yap\u0131yoruz. O projeleri de belediyede savunuyoruz. <\/p>\n\n\n\n

K\u00f6yler Gastronomi Rotas\u0131<\/strong>: Gastronomi odakl\u0131 seyahat eden bir kitle var ve gelir seviyeleri de olduk\u00e7a y\u00fcksek. Yak\u0131n bir zamanlarda \u00fclkemizdeki baz\u0131 i\u015fletmelerin Michelin Y\u0131ld\u0131z\u0131 almalar\u0131n\u0131 ben \u00e7ok \u00f6nemsiyorum. Bu y\u0131ld\u0131zlar \u00e7ok \u00f6nemli. Gastronomi turizmi kongre turizmi gibi y\u00fcksek harcama e\u011filimi g\u00f6steren bir alan. Bu \u00fclkemize gelen turistin kal\u0131\u015f s\u00fcrecini uzataca\u011f\u0131na inan\u0131yorum. Bu arada biz bir proje olu\u015fturduk. K\u00f6ylerin gastronomi rotas\u0131 yap\u0131lmas\u0131 projesi. \u0130stanbul\u2019un kuzeyinde bulunan 4 k\u00f6y\u00fc pilot b\u00f6lge olarak se\u00e7tik. Belirlenen k\u00f6yler G\u00fcm\u00fc\u015fdere, Kumk\u00f6y, Rumeli Feneri ve Demircik\u00f6y. Bu k\u00f6ylerin turizme kazand\u0131rmak i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131k. Buralar\u0131 hem gastronomi hem de konaklama hizmeti verecek. \u0130BB Tar\u0131m Daire Ba\u015fkanl\u0131\u011f\u0131, \u00c7evre Ba\u015fkanl\u0131\u011f\u0131 ve Sar\u0131yer Belediye Ba\u015fkanl\u0131\u011f\u0131 ile birlikte haz\u0131rlanan bir proje bu. K\u00f6yl\u00fcler, tar\u0131mla u\u011fra\u015f\u0131p \u00fcr\u00fcnler yeti\u015ftiriyor. Bu \u00fcr\u00fcnler hem \u2018Tarladan Sofralara\u2019 projesi i\u00e7in konserve yap\u0131l\u0131yor, hem de k\u00f6ylere gelen turistlere yemek olarak servis edilecek. \u0130stanbul i\u00e7in de\u011fi\u015fik gastronomi bir rotas\u0131 yarat\u0131lm\u0131\u015f oldu. \u00c7\u00fcnk\u00fc kent i\u00e7inde yeni rotalara ihtiyac\u0131m\u0131z var. Turisti \u201cTarihi Yar\u0131mada d\u0131\u015f\u0131na \u00e7\u0131kart\u0131p kentin di\u011fer yerlerin de g\u00f6stermemiz laz\u0131m.  <\/p>\n\n\n

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Deneyimler Kente Yay\u0131lmal\u0131<\/strong> \u0130stanbul\u2019da \u0130talya, Barselona gibi kentlerdeki gibi deneyimler bir\u00e7ok noktaya yay\u0131lmal\u0131. \u0130stanbul b\u00fcy\u00fck bir hazine biz bu hazineni \u00fczerinde oturuyoruz. Bu nedenle \u0130stanbul gelenlerin akl\u0131nda kals\u0131n istiyoruz. Deneyimleri de bu nedenle kente yaymaya \u00e7al\u0131\u015f\u0131yoruz. \u00d6rne\u011fin Adalar\u2019a gelen turistlerin \u00e7ok fazla yapabilecekleri aktivite yok. Adalar\u2019da turistler denizle orman aras\u0131na s\u0131k\u0131\u015f\u0131yor. Turisti Adalar\u2019a yaymak gerekiyordu. \u0130stanbul Rehberler Odas\u0131 bize bir teklifle bulundu. \u0130l Turizm M\u00fcd\u00fcrl\u00fc\u011f\u00fc, Park ve Bah\u00e7eler Daire Ba\u015fkanl\u0131\u011f\u0131, Ula\u015f\u0131m Daire Ba\u015fkanl\u0131\u011f\u0131, K\u00fclt\u00fcr Varl\u0131klar\u0131 ve Adalar Belediyesi ile birlikte bisiklet, y\u00fcr\u00fcy\u00fc\u015f parkurlar\u0131 ve endemik turlar yapmalar\u0131 i\u00e7in rotalar olu\u015fturduk. Bunu da hayata ge\u00e7irdik. Ayn\u0131 \u015fekilde Tarihi Yar\u0131mada Ula\u015f\u0131m Plan\u0131n\u0131 da; T\u00dcROB, T\u00dcRSAB, Fatih Belediyesi, \u0130BB\u2019nin Ula\u015f\u0131m, Altyap\u0131, K\u00fclt\u00fcr Daire Ba\u015fkanl\u0131klar\u0131 ile birlikte y\u00fcr\u00fct\u00fcyoruz. Tersane \u0130stanbul, \u0130stanbul Modern Karak\u00f6y\u2019e ta\u015f\u0131nd\u0131, Galataport yepyeni rotalar. Turisti Anadolu yakas\u0131na da g\u00f6t\u00fcrmek bir di\u011fer hedefimiz. Yedikule Surlar\u0131 a\u00e7\u0131ld\u0131. Kentte her k\u00f6\u015fede bir hikaye yarat\u0131labilir. Yedikule, Kad\u0131k\u00f6y ve Moda\u2019ya olan dokunu\u015flar\u0131m\u0131z b\u00fcy\u00fck ilgi g\u00f6rd\u00fc. Mesela gastronomi eylem planlar\u0131 haz\u0131rlan\u0131yor. Bir b\u00f6lgede ka\u00e7 restoran, ka\u00e7 esnaf lokantas\u0131, ka\u00e7 k\u00f6fteci olmal\u0131 bunlar\u0131n belirlenmesi laz\u0131m. D\u00fcnya Turizm \u00d6rg\u00fct\u00fc\u2019n\u00fcn 2030 d\u00fcnya turizm e\u011filimlerini dikkate alarak, \u0130stanbul\u2019un turizm potansiyelini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in stratejik \u00e7al\u0131\u015fmalar\u0131 h\u0131zland\u0131rd\u0131k. Bizde projeler \u00e7ok…<\/p>\n","protected":false},"excerpt":{"rendered":"

Kentin turizm potansiyelinin art\u0131r\u0131lmas\u0131 ve sekt\u00f6r\u00fcn kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklara \u00e7\u00f6z\u00fcm amac\u0131 ile kurulan \u0130stanbul Turizm Platformu Direkt\u00f6r\u00fc Dr. \u015eeng\u00fcl Altan Arslan, platform olarak yapt\u0131klar\u0131n\u0131 ve yapacaklar\u0131n\u0131 turizmmuhabiri.com\u2019a anlatt\u0131. 2022 y\u0131l\u0131ndan beri platformunun y\u00f6neticisi olan Dr. \u015eeng\u00fcl Altan Arslan s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc; \u201cTurizm sekt\u00f6r\u00fcn\u00fcn sorunlar\u0131na demokratik kat\u0131l\u0131m ve ortak ak\u0131l ile yakla\u015farak, kal\u0131c\u0131 \u00e7\u00f6z\u00fcm stratejileri geli\u015ftiriyoruz. Turizm […]<\/p>\n","protected":false},"author":1,"featured_media":1453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[561,419,563,562],"class_list":{"0":"post-1444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-roportaj","8":"tag-istanbul","9":"tag-itp","10":"tag-sengul-altan-arslan-2","11":"tag-turizm-platformu"},"_links":{"self":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":13,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"predecessor-version":[{"id":1475,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/1444\/revisions\/1475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media\/1453"}],"wp:attachment":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/tags?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}