{"id":2347,"date":"2024-05-21T09:25:00","date_gmt":"2024-05-21T09:25:00","guid":{"rendered":"https:\/\/www.turizmmuhabiri.com\/?p=2347"},"modified":"2024-05-25T20:35:15","modified_gmt":"2024-05-25T20:35:15","slug":"turizmde-basarinin-sirlari","status":"publish","type":"post","link":"https:\/\/www.turizmmuhabiri.com\/index.php\/2024\/05\/21\/turizmde-basarinin-sirlari\/","title":{"rendered":"Turizmde Ba\u015far\u0131n\u0131n S\u0131rlar\u0131"},"content":{"rendered":"\n

Afrika Turizm Forumu\u2019nda turizmde marka olman\u0131n s\u0131rlar\u0131 konu\u015fuldu.<\/p>\n\n\n

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Cahit Akyol \/ M\u0131s\u0131r Sharm El Sheikh<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

B\u00fcy\u00fck ilgi g\u00f6ren a\u00e7\u0131l\u0131\u015f oturumundan sonra Afrika Turizm Forumu\u2019nun mimar\u0131, ATF Kurucusu Sel\u00e7uk Meral\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde, Rixos Otelleri Kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fettah Tamince ve Accor Group Ya\u015fam Tarz\u0131 ve E\u011flence Markalar\u0131 CEO’su Gaurav Bhusha turizmi konu\u015ftu. Ba\u015far\u0131l\u0131 y\u00f6neticiler, \u201cMarkalar\u0131n Ba\u015far\u0131s\u0131\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda deneyimlerini payla\u015ft\u0131. Konu\u015fmalarda kat\u0131l\u0131mc\u0131lardan da soru sorarak profesyonellerden g\u00f6r\u00fc\u015f ald\u0131.<\/p>\n\n\n

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Konu\u015fmalarda ilk s\u00f6z\u00fc Rixos Otelleri Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fettah Tamince ald\u0131 ve \u201cDestinasyon Olu\u015fturma ve Y\u00f6netme\u201d ba\u015fl\u0131\u011f\u0131n\u0131 ta\u015f\u0131yan konu\u015fmas\u0131n\u0131 yapt\u0131. \u00dcnl\u00fc turizmci \u201cBazen kaynaklar her yerde diyorum. Bu markay\u0131 ve bu l\u00fcks standard\u0131 her yerde nas\u0131l yarat\u0131yorsunuz? diye soruyorlar. Farkl\u0131 \u00fclkelerde, farkl\u0131 gruplara, farkl\u0131 hedeflere y\u00f6nelik \u00e7al\u0131\u015fmalar yaparak yan\u0131t veriyorum. Ortaklar\u0131m\u0131zdan biriyle yapt\u0131\u011f\u0131m bir sohbeti hat\u0131rl\u0131yorum. Kendisi burada ve d\u00fcnya \u00e7ap\u0131ndaki otellerimizin en b\u00fcy\u00fck tedarik\u00e7ilerden biridir. Bug\u00fcn ona, Rixos hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc ve El Alameyn\u2019’de yeni kaynaklar a\u00e7t\u0131\u011f\u0131m\u0131zda bize nas\u0131l destek olaca\u011f\u0131 soruldu. \u00c7ok basit bir \u015fey s\u00f6yledi: \u2018Nerede oldu\u011funun \u00f6nemi yok. Siz sadece bir Rixos a\u00e7\u0131n, biz oray\u0131 doldururuz.\u2019 Bu, bence Rixos’un g\u00fcc\u00fcn\u00fc g\u00f6steren bir \u015fey.<\/p>\n\n\n\n

Rixos\u2019lar E\u011flence, \u00c7ocuk, Aile Oteli<\/strong><\/p>\n\n\n\n

Biz, bulundu\u011fumuz yere uygun uygulamalar yap\u0131yoruz. E\u011fer \u00e7ok g\u00fcne\u015fli bir yerde, plajda faaliyet g\u00f6steriyorsak, konserlerimiz kesinlikle plaj beklentilerini kar\u015f\u0131layacak \u015fekilde olacakt\u0131r. Bir \u015fehirde faaliyet g\u00f6steriyorsak, kesinlikle tasar\u0131m fark\u0131 yarat\u0131yoruz. \u015eehrin k\u00fclt\u00fcr\u00fcne ve misafirlerimizin beklentilerine de uygun \u015fekilde, ayn\u0131 \u015feyi tekrar etmek ve tasarlamak istemiyorum. Rixos, aile odakl\u0131 bir i\u015fletme \u015firketidir ve bug\u00fcn Rixos b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00e7ocuk, e\u011flence ve spor odakl\u0131 faaliyet g\u00f6steriyor. \u00c7\u00fcnk\u00fc \u00e7ok \u015fey \u00f6\u011frendik. Bence Rixos’u bir\u00e7ok di\u011fer markadan ay\u0131ran en belirgin ve net unsur, e\u011fitim ve hizmet kalitesi. L\u00fcks bir deneyim yaratmada bu durum temel bir unsur. Rixos’un her \u015fey dahil, her \u015fey \u00f6zel modeli, konukseverli\u011fi markan\u0131n ba\u015far\u0131s\u0131 i\u00e7in kesinlikle kritik rol oynuyor. Bir m\u00fc\u015fterinin \u015fehir otelinde bir veya iki g\u00fcn kalmas\u0131 ile ortalama kal\u0131\u015f s\u00fcresi 7-9 ila 10-12 olan Rixos otellerimizde kalmas\u0131 aras\u0131nda kalite deneyimi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir fark var. Bu y\u00fczden e\u011fitime b\u00fcy\u00fck yat\u0131r\u0131m yap\u0131yoruz.\u201d<\/p>\n\n\n\n

M\u0131s\u0131r Turizm Ba\u015far\u0131s\u0131 Yaratacak<\/strong><\/p>\n\n\n\n

M\u0131s\u0131r Turizm ve Eski Eserler Bakan\u0131 Ahmed Issa bug\u00fcn M\u0131s\u0131r\u2019\u0131n turizmden, hak etti\u011fi pay\u0131 almad\u0131\u011f\u0131n\u0131 ileri s\u00fcrerek \u201cD\u00fcnyan\u0131n neresine gidersem gideyim, sordu\u011fum her ki\u015fi M\u0131s\u0131r’a gitmek istedi\u011fini s\u00f6yl\u00fcyor. Bu konuda s\u00f6yledi\u011finiz gibi, gerekli alt yap\u0131y\u0131 olu\u015fturmak i\u00e7in y\u00f6neticilerle birlikte \u00e7al\u0131\u015fmam\u0131z gerekiyor. Bat\u0131 Avrupa’ya bakt\u0131\u011f\u0131n\u0131zda, 2019’da M\u0131s\u0131r k\u00fcresel turizmin y\u00fczde 0,9’unu ald\u0131, 2023’te ise y\u00fczde 1,2’sini ald\u0131. K\u00fcresel turizmin y\u00fczde 5-7’sine ula\u015fmak, milyonlarca yeni oda, 50-60 milyon daha fazla havac\u0131l\u0131k koltu\u011fu gerektirir. M\u0131s\u0131r h\u00fck\u00fcmeti, \u00f6zel sekt\u00f6rle birlikte \u00e7al\u0131\u015farak \u00f6zel sekt\u00f6r\u00fcn bu gerekli alt yap\u0131y\u0131 in\u015fa etmesi i\u00e7in politikalar uygulamaya kararl\u0131. \u00d6n\u00fcm\u00fczdeki birka\u00e7 hafta i\u00e7inde, h\u0131zl\u0131 in\u015fa edecek otel in\u015faat\u00e7\u0131lar\u0131 i\u00e7in finansman maliyetini te\u015fvik etmek ve s\u00fcbvanse etmek i\u00e7in t\u00fcm kapsaml\u0131 politikalar\u0131 a\u00e7\u0131klayaca\u011f\u0131z. Bu yeni s\u00fcbvansiyonlar, \u00f6n\u00fcm\u00fczdeki on iki ay i\u00e7inde in\u015fa edilmeye ba\u015flanacak. 2026 y\u0131l\u0131n\u0131n haziran ay\u0131ndan \u00f6nce bitirecek olanlar i\u00e7in \u00e7al\u0131\u015fmalar olacak. Bug\u00fcn sadece 20 milyon insan var. H\u0131zl\u0131 bir hesaplama yapt\u0131m. 600 bin yeni odaya ihtiyac\u0131m\u0131z var\u201d dedi. Bu konu\u015fmaya Fettah Tamince \u015f\u00f6yle katk\u0131 sa\u011flad\u0131; \u201cVizyon etkileyici ve ger\u00e7ekten ger\u00e7ekle\u015ftirilebilece\u011fine inan\u0131yorum. \u00dclkeniz, d\u00fcnya \u00e7ap\u0131nda 100’den fazla \u00fclkede \u00e7al\u0131\u015f\u0131yoruz ve ger\u00e7ekten inan\u0131yoruz ki M\u0131s\u0131r, k\u00fcresel \u00f6nceliklerimizden biridir \u00e7\u00fcnk\u00fc b\u00fcy\u00fcme h\u0131z\u0131, markalar\u0131m\u0131z, ortakl\u0131klar\u0131m\u0131z bizim i\u00e7in do\u011fru seviyede. \u00dclkenizde, \u00f6n\u00fcm\u00fczdeki on y\u0131lda en b\u00fcy\u00fck turizm ba\u015far\u0131 hikayelerinden biri olaca\u011f\u0131na inan\u0131yoruz. Tam destek\u00e7iyiz, bahsetti\u011fim gibi, sizden bir ricam var; hava alt yap\u0131s\u0131na, koltuklara, u\u00e7u\u015flara, do\u011frudan u\u00e7u\u015flara daha fazla yat\u0131r\u0131m yapmam\u0131z konusunda bizi desteklemenizdir. Yat\u0131r\u0131mc\u0131lar\u0131n \u00fclkeye g\u00fcvenle yat\u0131r\u0131m yapmalar\u0131 i\u00e7in hava ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n\u0131n m\u00fc\u015fterileri farkl\u0131 noktalardan getirebilece\u011fine g\u00fcvenmeleri gerekir. D\u00fcnyan\u0131n en iyi konumlar\u0131ndan biriyle kutsanm\u0131\u015f\u0131z. \u015eimdi mesele, do\u011fru misafir ve m\u00fc\u015fterileri \u00fclkeye getirme meselesi.<\/p>\n\n\n\n

Kasaban\u0131n G\u00fczelli\u011fi i\u00e7in de Gidilir<\/strong><\/p>\n\n\n\n

Accor Group Ya\u015fam Tarz\u0131 ve E\u011flence Markalar\u0131 CEO’su Gaurav Bhusha da \u015f\u00f6yle konu\u015ftu; \u00d6ncelikle, bir giri\u015fimci olarak, bir birey olarak bir destinasyon yaratmak \u00e7ok zor ve \u00e7ok riskli. Ama ger\u00e7ek potansiyeli g\u00f6rd\u00fc\u011f\u00fcn\u00fczde riski al\u0131rs\u0131n\u0131z. Hepimiz seyahat ediyoruz, hepimiz tan\u0131k oluyoruz, \u0130talyanlar\u0131n dedi\u011fi gibi Pico bella!” \u0130talya’da, Fransa’da, Portekiz’de veya \u0130spanya’da g\u00fczel bir kasabaya gitti\u011finizde, otel i\u00e7in orada de\u011filsiniz, kasaban\u0131n g\u00fczelli\u011fi i\u00e7in oradas\u0131n\u0131z, deneyimin g\u00fczelli\u011fi i\u00e7in oradas\u0131n\u0131z, inan\u0131lmaz restoranlar i\u00e7in oradas\u0131n\u0131z, g\u00fczel alt yap\u0131 i\u00e7in oradas\u0131n\u0131z. Baz\u0131 \u015fehirlere sadece bah\u00e7elerinde y\u00fcr\u00fcmek i\u00e7in gidersiniz. Elbette h\u00fck\u00fcmetlerimizin bu alt yap\u0131y\u0131 sa\u011flamas\u0131n\u0131 isteriz ve dua ederiz ki, o zaman hayat\u0131m\u0131z \u00e7ok daha kolayla\u015ft\u0131r\u0131r. Sadece bir otel in\u015fa edersiniz ve muhte\u015fem alt yap\u0131ya ba\u011flan\u0131rs\u0131n\u0131z ve bundan para kazan\u0131rs\u0131n\u0131z. Sonunda, \u00fclkenizin potansiyelini g\u00f6r\u00fcyorsan\u0131z, \u00f6rne\u011fin Sharm El Sheikh’in veya Alamein’in potansiyelini g\u00f6rd\u00fc\u011f\u00fcm gibi\u2026 M\u00fc\u015fterinin ne istedi\u011fini biliyoruz, ne arad\u0131klar\u0131n\u0131 biliyoruz\u201d dedi.<\/p>\n\n\n\n

M\u0131s\u0131r 10 y\u0131lda turizm ba\u015far\u0131s\u0131 Yaratacak<\/strong><\/p>\n\n\n\n

Konu\u015fmalardan ortaya \u00e7\u0131kan ana ba\u015fl\u0131klar ise s\u00f6yle oldu; Bug\u00fcn M\u0131s\u0131r turizmden, hak etti\u011fi pay\u0131 alm\u0131yor. D\u00fcnyada \u00e7ok daha fazla ki\u015fi M\u0131s\u0131r’a gitmek istedi\u011fini s\u00f6yl\u00fcyor. 2019’da M\u0131s\u0131r k\u00fcresel turizmin y\u00fczde 0,9’unu ald\u0131, 2023’te ise y\u00fczde 1,2’sini ald\u0131. K\u00fcresel turizmin y\u00fczde 5-6 veya 7\u2019sine ula\u015fmak, milyonlarca yeni oda, 50-60 milyon daha fazla havac\u0131l\u0131k koltu\u011fu gerektirir. M\u0131s\u0131r h\u00fck\u00fcmeti, \u00f6zel sekt\u00f6rle birlikte \u00e7al\u0131\u015farak \u00f6zel sekt\u00f6r\u00fcn bu gerekli alt yap\u0131y\u0131 in\u015fa etmesi i\u00e7in politikalar uygulamaya kararl\u0131. Yeni s\u00fcbvansiyonlar, \u00f6n\u00fcm\u00fczdeki 10-12 ay i\u00e7inde in\u015fa edilmeye ba\u015flanacak. 2026 y\u0131l\u0131n\u0131n haziran ay\u0131ndan \u00f6nce bitirecek olanlar i\u00e7in \u00e7al\u0131\u015fmalar var. M\u0131s\u0131r\u2019\u0131n, \u00f6n\u00fcm\u00fczdeki on y\u0131lda en b\u00fcy\u00fck turizm ba\u015far\u0131 hikayelerinden biri olaca\u011f\u0131na inan\u0131l\u0131yor.
\u00d6ncelikle, bir giri\u015fimci olarak, bir birey olarak bir destinasyon yaratmak \u00e7ok zor ve \u00e7ok riskli. Ama ger\u00e7ek potansiyeli g\u00f6rd\u00fc\u011f\u00fcn\u00fczde riski al\u0131rs\u0131n\u0131z. Hepimiz seyahat ediyoruz, hepimiz tan\u0131k oluyoruz, \u0130talyanlar\u0131n dedi\u011fi gibi Pico bella!” \u0130talya’da, Fransa’da, Portekiz’de veya \u0130spanya’da g\u00fczel bir kasabaya gitti\u011finizde, otel i\u00e7in orada de\u011filsiniz, kasaban\u0131n g\u00fczelli\u011fi i\u00e7in oradas\u0131n\u0131z, deneyimin g\u00fczelli\u011fi i\u00e7in oradas\u0131n\u0131z, inan\u0131lmaz restoranlar i\u00e7in oradas\u0131n\u0131z, g\u00fczel alt yap\u0131 i\u00e7in oradas\u0131n\u0131z. Baz\u0131 \u015fehirlere sadece bah\u00e7elerinde y\u00fcr\u00fcmek i\u00e7in gidersiniz. Elbette h\u00fck\u00fcmetlerimizin bu alt yap\u0131y\u0131 sa\u011flamas\u0131n\u0131 isteriz ve dua ederiz ki, o zaman hayat\u0131m\u0131z \u00e7ok daha kolayla\u015ft\u0131r\u0131r. Sadece bir otel in\u015fa edersiniz ve muhte\u015fem alt yap\u0131ya ba\u011flan\u0131rs\u0131n\u0131z ve bundan para kazan\u0131rs\u0131n\u0131z. Sonunda, \u00fclkenizin potansiyelini g\u00f6r\u00fcyorsan\u0131z, \u00f6rne\u011fin Sharm El Sheikh’in veya Alamein’in potansiyelini g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi\u2026 M\u00fc\u015fterinin ne istedi\u011fini ve ne arad\u0131\u011f\u0131n\u0131 biliyoruz.

<\/p>\n","protected":false},"excerpt":{"rendered":"

Afrika Turizm Forumu\u2019nda turizmde marka olman\u0131n s\u0131rlar\u0131 konu\u015fuldu. B\u00fcy\u00fck ilgi g\u00f6ren a\u00e7\u0131l\u0131\u015f oturumundan sonra Afrika Turizm Forumu\u2019nun mimar\u0131, ATF Kurucusu Sel\u00e7uk Meral\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde, Rixos Otelleri Kurucusu ve Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fettah Tamince ve Accor Group Ya\u015fam Tarz\u0131 ve E\u011flence Markalar\u0131 CEO’su Gaurav Bhusha turizmi konu\u015ftu. Ba\u015far\u0131l\u0131 y\u00f6neticiler, \u201cMarkalar\u0131n Ba\u015far\u0131s\u0131\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda deneyimlerini payla\u015ft\u0131. Konu\u015fmalarda kat\u0131l\u0131mc\u0131lardan […]<\/p>\n","protected":false},"author":1,"featured_media":2359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[976,738,975,938,969],"class_list":{"0":"post-2347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haber","8":"tag-fettah-tamince","9":"tag-misir","10":"tag-rixos","11":"tag-selcuk-meral","12":"tag-sharm-el-sheikh"},"_links":{"self":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/2347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/comments?post=2347"}],"version-history":[{"count":4,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/2347\/revisions"}],"predecessor-version":[{"id":2362,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/2347\/revisions\/2362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media\/2359"}],"wp:attachment":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media?parent=2347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/categories?post=2347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/tags?post=2347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}