T\u00fcrkiye\u2019nin \u00f6nde gelen seyahat markalar\u0131ndan TatilBudur, \u0130\u015f Giri\u015fim Sermayesi\u2019nin i\u015ftirakleri aras\u0131na kat\u0131lmas\u0131yla ba\u015flayan yeni yap\u0131lanma s\u00fcrecini, yenilenen marka yakla\u015f\u0131m\u0131n\u0131 ve 2025 turizm sezonuna ili\u015fkin de\u011ferlendirmelerini Four Seasons Hotel\u2019de d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda payla\u015ft\u0131.<\/p>\n\n\n\n
Toplant\u0131da TatilBudur Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve \u0130\u015f Giri\u015fim Sermayesi Yat\u0131r\u0131m Ortakl\u0131\u011f\u0131 A.\u015e. Genel M\u00fcd\u00fcr\u00fc Kubilay Aykol ve TatilBudur Genel M\u00fcd\u00fcr\u00fc Onur Otru\u015f \u015firket hakk\u0131nda bilgiler verdi. T\u00fcrkiye genelinde 56 ilde 500\u2019\u00fcn \u00fczerindeki acente a\u011f\u0131 ve 2 bin 500\u2019den fazla tatil dan\u0131\u015fman\u0131 ile hizmet veren TatilBudur, toplant\u0131da yeni d\u00f6nemin stratejik hedeflerini, yat\u0131r\u0131m planlar\u0131n\u0131, dijital d\u00f6n\u00fc\u015f\u00fcm ad\u0131mlar\u0131n\u0131 ve turizm pazar\u0131na y\u00f6nelik \u00f6ng\u00f6r\u00fcler payla\u015f\u0131ld\u0131.<\/p>\n\n\n\n
TatilBudur Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve \u0130\u015f Giri\u015fim Sermayesi Yat\u0131r\u0131m Ortakl\u0131\u011f\u0131 A.\u015e. Genel M\u00fcd\u00fcr\u00fc Kubilay Aykol toplant\u0131da; \u201c\u0130\u015f Giri\u015fim olarak 2000 y\u0131l\u0131ndan bu yana aktif bir giri\u015fim sermayesi \u015firketiyiz. Turizmin yaln\u0131zca sekt\u00f6re ve ekonomiye katk\u0131 sa\u011flamakla kalmay\u0131p, cari a\u00e7\u0131\u011f\u0131n azalt\u0131lmas\u0131na destek olan ve \u00fclke ekonomisinde bir diren\u00e7 noktas\u0131 haline gelen kritik bir alan oldu\u011funu hepimiz biliyoruz. TatilBudur ile yolculu\u011fumuz 2015 y\u0131l\u0131nda ba\u015flad\u0131. Bu s\u00fcre\u00e7te pandemi gibi zorlu bir d\u00f6nemden ge\u00e7tik, ancak sonras\u0131nda birlikte b\u00fcy\u00fcmeye devam ettik. TatilBudur, bizim i\u00e7in yaln\u0131zca bir turizm markas\u0131 de\u011fil; ayn\u0131 zamanda g\u00fc\u00e7l\u00fc bir turizm teknoloji platformu. TatilBudur\u2019un en belirgin \u00f6zelli\u011fi, insan\u0131 merkeze koyan bir \u015firket k\u00fclt\u00fcr\u00fcne sahip olmas\u0131. Reklamlar\u0131nda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz g\u00fcl\u00fcmseyen y\u00fczler ve hissettirdi\u011fi s\u0131cakl\u0131k, \u015firketin ger\u00e7ek yap\u0131s\u0131yla birebir \u00f6rt\u00fc\u015f\u00fcyor. \u00c7\u00fcnk\u00fc burada ger\u00e7ekten mutlu, i\u015fini iyi yapan ve de\u011fer \u00fcreten bir ekip var. Biz de insana yat\u0131r\u0131m yapan bu turizm teknoloji \u015firketinin yan\u0131nda olmay\u0131 bu nedenle tercih ediyoruz. TatilBudur, 28 y\u0131ld\u0131r bu sekt\u00f6rde faaliyet g\u00f6steriyor ve turizm i\u00e7in 28 y\u0131l uzun ve k\u0131ymetli bir s\u00fcre. TatilBudur\u2019un b\u00fcy\u00fcme yolculu\u011funun g\u00fc\u00e7l\u00fc bir par\u00e7as\u0131 olmaktan gurur duyuyoruz\u201d dedi.<\/p>\n\n\n\n
TatilBudur Genel M\u00fcd\u00fcr\u00fc Onur Otru\u015f\u00a0<\/strong>ise; \u201cTatilBudur, pazar\u0131 takip eden de\u011fil pazara y\u00f6n veren bir marka konumuna y\u00fckseldi. Bu ba\u015far\u0131 yaln\u0131zca b\u00fcy\u00fcme rakamlar\u0131ndan de\u011fil; do\u011fru strateji, do\u011fru yat\u0131r\u0131m ve g\u00fc\u00e7l\u00fc organizasyon yap\u0131s\u0131ndan besleniyor. Rakamsal ba\u015far\u0131 \u00f6nem ta\u015f\u0131sa da markan\u0131n ger\u00e7ek g\u00fcc\u00fcn\u00fc belirleyen unsurun, t\u00fcketicinin duydu\u011fu g\u00fcven oldu\u011funa inan\u0131yoruz. Sorbunu platformunun ger\u00e7ekle\u015ftirdi\u011fi ba\u011f\u0131ms\u0131z ara\u015ft\u0131rmaya g\u00f6re TatilBudur, y\u00fczde 97 tavsiye oran\u0131yla sekt\u00f6r\u00fcn en y\u00fcksek memnuniyet seviyesine ula\u015ft\u0131. Bu sonu\u00e7 bizim i\u00e7in yaln\u0131zca bir skor de\u011fil; m\u00fc\u015fteri deneyimini do\u011fru y\u00f6netti\u011fimizin en somut g\u00f6stergesi. 2026 ve sonras\u0131 i\u00e7in TatilBudur markas\u0131n\u0131n gelece\u011fini \u015fekillendirecek stratejilerimizi olu\u015fturduk ve bu do\u011frultuda yat\u0131r\u0131mlar\u0131m\u0131z\u0131 bir y\u0131ld\u0131r hayata ge\u00e7iriyoruz. Konaklama taraf\u0131nda da b\u00fcy\u00fcmeye devam ediyoruz; 2026 y\u0131l\u0131nda otel i\u015fletme say\u0131m\u0131z\u0131 7\u2019ye \u00e7\u0131karmay\u0131 hedefliyoruz. TatilBudur olarak yaln\u0131zca bug\u00fcn\u00fcn de\u011fil, sekt\u00f6r\u00fcn gelece\u011finin de sorumlulu\u011funu \u00fcstleniyoruz. Bu do\u011frultuda hayata ge\u00e7irdi\u011fimiz Dijital E\u011fitim Platformu ile sekt\u00f6rdeki \u00f6nemli e\u011fitim ihtiyac\u0131n\u0131 kar\u015f\u0131lamaya ba\u015flayaca\u011f\u0131z. Bu platform ile mevcut i\u015fg\u00fcc\u00fcn\u00fcn e\u011fitimini, oteller ve di\u011fer i\u015fverenler i\u00e7in eri\u015filebilir k\u0131lmay\u0131, turizm e\u011fitimi alan \u00f6\u011frencilerin ve sekt\u00f6re ilgi duyan potansiyel i\u015fg\u00fcc\u00fc adaylar\u0131n e\u011fitim ihtiya\u00e7lar\u0131n\u0131 desteklemeyi hedefliyoruz. Bu bizim toplumsal fayda hedefli giri\u015fim projemiz. \u201cdedi. T\u00fcrkiye\u2019nin \u00f6nde gelen seyahat markalar\u0131ndan TatilBudur, \u0130\u015f Giri\u015fim Sermayesi\u2019nin i\u015ftirakleri aras\u0131na kat\u0131lmas\u0131yla ba\u015flayan yeni yap\u0131lanma s\u00fcrecini, yenilenen marka yakla\u015f\u0131m\u0131n\u0131 ve 2025 turizm sezonuna ili\u015fkin de\u011ferlendirmelerini Four Seasons Hotel\u2019de d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda payla\u015ft\u0131. Toplant\u0131da TatilBudur Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve \u0130\u015f Giri\u015fim Sermayesi Yat\u0131r\u0131m Ortakl\u0131\u011f\u0131 A.\u015e. Genel M\u00fcd\u00fcr\u00fc Kubilay Aykol ve TatilBudur Genel M\u00fcd\u00fcr\u00fc Onur Otru\u015f \u015firket hakk\u0131nda bilgiler […]<\/p>\n","protected":false},"author":1,"featured_media":7571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"_links":{"self":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/7569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/comments?post=7569"}],"version-history":[{"count":1,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/7569\/revisions"}],"predecessor-version":[{"id":7570,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/7569\/revisions\/7570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media\/7571"}],"wp:attachment":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media?parent=7569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/categories?post=7569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/tags?post=7569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Teknolojik yat\u0131r\u0131mlar\u0131ndan da s\u00f6z eden Otru\u015f\u00a0\u201cTeknoloji, yapt\u0131\u011f\u0131m\u0131z t\u00fcm yat\u0131r\u0131mlar\u0131n merkezinde yer al\u0131yor. 2018\u2019den bu yana yerinde Ar-Ge yap\u0131m\u0131z ve 65\u2019i a\u015fk\u0131n yaz\u0131l\u0131mc\u0131dan olu\u015fan ekibimizle, TatilBudur\u2019un yan\u0131 s\u0131ra konaklama ve uluslararas\u0131 operasyonlar\u0131m\u0131z i\u00e7in teknoloji temelli projeler geli\u015ftiriyoruz. Bu kapsamda Almanya\u2019n\u0131n \u00f6nde gelen tur operat\u00f6rlerinden ForYou Travel ile \u00f6nemli bir i\u015f birli\u011fine imza att\u0131k ve \u015firketin T\u00fcrkiye envanterinin sa\u011flanmas\u0131na y\u00f6nelik anla\u015fma ger\u00e7ekle\u015ftirdik. 2026 y\u0131l\u0131nda Almanya pazar\u0131nda agresif bir b\u00fcy\u00fcme hedefliyoruz. Ayr\u0131ca 2025\u2019in son \u00e7eyre\u011finde Almanya\u2019da TatilBudur ad\u0131yla bir i\u015ftirak kurduk ve B2C kanallar \u00fczerinden T\u00fcrkiye\u2019ye misafir getirmeye haz\u0131rlan\u0131yoruz. Ayn\u0131 zamanda son bir y\u0131ld\u0131r yo\u011fun \u015fekilde \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z marka d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecini tamamlad\u0131k. TatilBudur\u2019un ileti\u015fim stratejisini, deneyim tasar\u0131m\u0131n\u0131 ve marka vaadini \u201cTatilBudur Hissi\u201d ad\u0131 alt\u0131nda tek bir \u00e7at\u0131 alt\u0131nda toplad\u0131k. Bu yakla\u015f\u0131m, t\u00fcketiciyle kurulan ili\u015fkiyi basit bir rezervasyon deneyiminin \u00f6tesine ta\u015f\u0131yarak markan\u0131n insana dokunan y\u00f6n\u00fcn\u00fc stratejik bir yap\u0131 haline getiriyor. Bundan sonraki t\u00fcm ileti\u015fim \u00e7al\u0131\u015fmalar\u0131m\u0131z bu \u00e7er\u00e7evede ilerleyecek\u201d\u00a0dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"