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Hotel Academy Otel Y\u00f6netim ve Yat\u0131r\u0131m Dan\u0131\u015fman\u0131 0533 749 06 07 info@aykutbakay.com<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n
Otel Sat\u0131\u015f\u0131nda sessizlik kazand\u0131r\u0131r. Yazd\u0131klar\u0131m a\u011f\u0131rl\u0131kl\u0131 olarak be\u015f y\u0131ld\u0131zl\u0131 ve d\u00f6rt y\u0131ld\u0131zl\u0131 oteller i\u00e7in olsa da di\u011fer otellerin de dikkat etmesi gereken bir konudur. Bir otelin sat\u0131l\u0131k oldu\u011funu kesinlikle \u00e7al\u0131\u015fan personel duymamal\u0131. D\u00fc\u015f\u00fcnsenize; \u00e7al\u0131\u015fanlar\u0131n kula\u011f\u0131na kar suyu ka\u00e7t\u0131\u011f\u0131 an, gelecek kayg\u0131s\u0131 ba\u015flar, motivasyon biter, hizmet kalitesi d\u00fc\u015fer. \u201cOteli kim alacak acaba, bizi \u00e7\u0131karacak m\u0131, tazminatlar\u0131m\u0131z\u0131 verecek mi, aksi nobran birisi mi olacak\u201d diye y\u00fczlerce soru \u00e7al\u0131\u015fan\u0131 kemirir. Otelin boy, boy ilanlarda, telefon numaralar\u0131na kadar a\u00e7\u0131k\u00e7a payla\u015f\u0131lmas\u0131 \u00f6nemli bir prestij kayb\u0131d\u0131r. Tabiri caizse otel aya\u011fa d\u00fc\u015fer. Herkesin konu\u015ftu\u011fu, fiyat\u0131n\u0131n her a\u011f\u0131zda de\u011fi\u015fti\u011fi bir m\u00fclk, ger\u00e7ek de\u011ferinden \u00e7ok daha a\u015fa\u011f\u0131ya sat\u0131l\u0131r. <\/p>\n\n\n\n
Peki, \u00e7\u00f6z\u00fcm ne? \u00c7\u00f6z\u00fcm; gizli portf\u00f6y, kapal\u0131 portf\u00f6y y\u00f6netimidir. Otelin sat\u0131l\u0131k oldu\u011funu sadece profesyonel dan\u0131\u015fman ve ciddi al\u0131c\u0131 bilmeli. Oteli alacak ki\u015fi , “Bu bilgiyi ald\u0131m ama kimseyle payla\u015fmayaca\u011f\u0131m” diyerek Gizlilik S\u00f6zle\u015fmesi\u2019ni (NDA-Non-Disclosure Agreement) imzalamal\u0131, ciddi bir Niyet Mektubu (LOI- Letter of Intent) sunmal\u0131. Profesyonellik bunu gerektirir.<\/p>\n\n\n\n
Sekt\u00f6r\u00fcn Ba\u015f Belas\u0131: “\u00c7antac\u0131” Otel Sat\u0131c\u0131lar\u0131
Gelelim o me\u015fhur “\u00e7antac\u0131lara”… Bunlar\u0131 iki gruba ay\u0131rabiliriz: Dedikodu Yayanlar: Kulaktan kula\u011fa oyununu bilirsiniz; kelime ba\u015fta ba\u015fkad\u0131r, sonda bamba\u015fka olur. Bu grup, otelin sat\u0131l\u0131k oldu\u011fu dedikodusunu yayarlar, ne yapt\u0131\u011f\u0131n\u0131n fark\u0131nda bile olmadan oteli afi\u015fe eder.<\/p>\n\n\n\n
Kap\u0131, kap\u0131 gezenler: Ne emlak belgeleri vard\u0131r ne de y\u00f6netimden bir sat\u0131\u015f yetkileri… Mahalle mahalle, kap\u0131, kap\u0131 gezip sat\u0131l\u0131k otel av\u0131na \u00e7\u0131karlar. Bu ki\u015filerin en b\u00fcy\u00fck \u00f6zelli\u011fi y\u00fczdelik komisyonla \u00e7al\u0131\u015fmay\u0131 sevmemeleridir. “Ben fiyat\u0131n \u00fcst\u00fcne koyar, \u00f6yle satar\u0131m” derler. \u0130\u015fte felaket tam burada ba\u015flar.<\/p>\n\n\n\n
20 Milyonluk Otel Nas\u0131l 30 Milyon Olur?
Y\u0131llarca genel m\u00fcd\u00fcrl\u00fck yapm\u0131\u015f, \u015fimdi ise yat\u0131r\u0131m dan\u0131\u015fman\u0131 olarak masan\u0131n her iki taraf\u0131n\u0131 da g\u00f6ren biri olarak \u015funu s\u00f6yleyebilirim: Otel sat\u0131\u015f\u0131 basit bir emlak i\u015fi de\u011fil, bir g\u00fcven ve strateji y\u00f6netimidir. Sekt\u00f6rdeki tecr\u00fcbelerimden sonra bu konuya parmak basmak art\u0131k \u015fart oldu.<\/p>\n\n\n\n
D\u00fcr\u00fcstl\u00fck bu i\u015fteki en b\u00fcy\u00fck ayr\u0131cal\u0131k. Kazanan ki\u015filer her zaman profesyonel, d\u00fcr\u00fcst ve net olanlard\u0131r. \u00c7\u00fcnk\u00fc bu i\u015fi lay\u0131\u011f\u0131yla yapanlar\u0131n say\u0131s\u0131 bir elin parma\u011f\u0131 kadard\u0131r. Bir otel sahibi, m\u00fclk\u00fcne 20 milyon de\u011fer bi\u00e7iyor diyelim. E\u011fer sa\u00e7ma sapan ki\u015filerden “a\u00e7\u0131k pazara” d\u00fc\u015ferse; aradaki komisyoncu kendi pay\u0131n\u0131 almak i\u00e7in fiyat\u0131 23\u2019e \u00e7\u0131kar\u0131yor. O bilgi bir ba\u015fkas\u0131na ge\u00e7ti\u011finde fiyat 25 oluyor. \u0130lan elden ele gezdik\u00e7e 20 milyonluk otel, bir bakm\u0131\u015fs\u0131n\u0131z piyasada 30 milyona sat\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131yor. Sonu\u00e7? Otel y\u0131llarca sat\u0131lamaz. \u00c7\u00fcnk\u00fc bi\u00e7ilen o \u015fi\u015firilmi\u015f fiyat\u0131, otel 50 y\u0131l \u00e7al\u0131\u015fsa amorti edemez. Al\u0131c\u0131 ka\u00e7ar, sat\u0131c\u0131 beklemeye devam eder, olan otele olur. E\u011fer otelinizi satmak istiyorsan\u0131z: Profesyonel bir firmayla \u00e7al\u0131\u015f\u0131n. Otelinizin de\u011ferini ne ise onu belirtin. \u015eu kadar\u0131 bana ver \u00fcst\u00fcne ne satarsan sen al demek hem kendinize hem de sekt\u00f6re en b\u00fcy\u00fck zarard\u0131r. Bu sistem i\u015flemez. A\u00e7\u0131kta kal\u0131rs\u0131n\u0131z. “Kapal\u0131 portf\u00f6y” y\u00f6nteminden \u015fa\u015fmay\u0131n. Ciddi bir talep yaz\u0131s\u0131 g\u00f6rmeden otelinizi g\u00f6r\u00fcc\u00fcye \u00e7\u0131karmay\u0131n. En \u00f6nemlisi; “Ben arac\u0131 hizmet bedeli vermem” demeyin. Siz profesyonel hizmetin bedelini \u00f6demezseniz, aradakiler o bedeli fiyat\u0131n \u00fcst\u00fcne ekler ve otelinizi “sat\u0131lamaz” hale getirirler. Her \u015fey gayet net, kar\u015f\u0131l\u0131kl\u0131 yaz\u0131l\u0131 ve gizli olmal\u0131. Otel satmak, daire veya arsa satmaya benzemez; uzmanl\u0131k, g\u00fcven ve en \u00f6nemlisi b\u00fcy\u00fck bir gizlilik disiplini ister.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Otelcilikte bir alt\u0131n kural vard\u0131r: Gizlilik esast\u0131r. Bu kural, sadece misafir mahremiyeti i\u00e7in de\u011fil, otelin sat\u0131\u015f s\u00fcreci i\u00e7in de \u00e7ok \u00f6nemlidir. Bir otelin sat\u0131\u015f s\u00fcrecinde yap\u0131lan en b\u00fcy\u00fck hatalara ve sekt\u00f6r\u00fcn “ba\u015f belas\u0131” haline gelen tuhaf tiplemelere bakal\u0131m. Otel Sat\u0131\u015f\u0131nda sessizlik kazand\u0131r\u0131r. Yazd\u0131klar\u0131m a\u011f\u0131rl\u0131kl\u0131 olarak be\u015f y\u0131ld\u0131zl\u0131 ve d\u00f6rt y\u0131ld\u0131zl\u0131 oteller i\u00e7in olsa da di\u011fer […]<\/p>\n","protected":false},"author":1,"featured_media":8021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[1417,3465,406,3466],"class_list":{"0":"post-8019","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haber","8":"tag-aykut-bakay","9":"tag-cantaci","10":"tag-otel","11":"tag-otel-satisi"},"_links":{"self":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/8019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/comments?post=8019"}],"version-history":[{"count":1,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/8019\/revisions"}],"predecessor-version":[{"id":8020,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/8019\/revisions\/8020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media\/8021"}],"wp:attachment":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media?parent=8019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/categories?post=8019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/tags?post=8019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}