Otellerin as\u0131l m\u00fc\u015fterisi olan turistler yerlerini bankalara b\u0131rakt\u0131. Kur bask\u0131s\u0131, b\u00f6lgesel belirsizlikler, mantar gibi t\u00fcreyen yeni tesislerle artan oda say\u0131lar\u0131, rekabet, komisyon y\u00fckleri ve daralan k\u00e2r marjlar\u0131 derken otellerin sahipleri bankalar oldu.<\/p>\n\n\n\n
Aykut BAKAY <\/strong>Otel Y\u00f6netim ve Yat\u0131r\u0131m Dan\u0131\u015fman\u0131 <\/p>\n\n\n\n Doluluk var ama g\u00fcn\u00fcn sonunda k\u00e2r yok. Birka\u00e7 y\u0131l \u00f6nce y\u0131lsonunda y\u00fczde 30\u201335 net k\u00e2rlardan bahsedilirken, bug\u00fcn y\u00fczde 12\u201315 band\u0131 bile bir\u00e7ok otel i\u00e7in iyi say\u0131l\u0131yor. Otellerin \u00f6nemli bir k\u0131sm\u0131 b\u00fcy\u00fcmek i\u00e7in de\u011fil, kredi \u00e7ark\u0131n\u0131 d\u00f6nd\u00fcrmek i\u00e7in \u00e7al\u0131\u015f\u0131yor. Ama\u00e7 k\u00e2r etmek de\u011fil; maa\u015f\u0131 \u00f6demek, faizi \u00e7evirmek ve sistemi ayakta tutmak.<\/p>\n\n\n\n Maliyet taraf\u0131 daha da k\u00f6t\u00fc. Personel, enerji, kira, kredi faizi, marka bedelleri ve OTA komisyonlar\u0131 birle\u015fince bir\u00e7ok otel i\u00e7in operasyonu \u00e7evirmek ciddi \u015fekilde zorla\u015ft\u0131. \u00dcstelik yeni a\u00e7\u0131lan oteller de agresif fiyatla pazara girince rekabet daha da sertle\u015fmeye ba\u015flad\u0131.<\/p>\n\n\n\n Eskiden \u201cotel dolarsa kazan\u0131r\u201d d\u00fc\u015f\u00fcncesi vard\u0131. \u015eimdi ayn\u0131 b\u00f6lgede \u00e7ok fazla otel olunca herkes daralan pastada kalan tek t\u00fck m\u00fc\u015fteri i\u00e7in yar\u0131\u015f\u0131yor. Kim uygun verirse art\u0131k. D<\/strong>\u0131\u015far\u0131dan fiyatlar sabit gibi hemen hemen ayn\u0131 gibi g\u00f6r\u00fcnse de i\u00e7eride ciddi bir gizli rekabet var. Acenteye verilen ekstra komisyonlar, free night\u2019lar, upgrade\u2019ler, \u00fccretsiz transferler\u2026 Resmi fiyatla ger\u00e7ek sat\u0131\u015f fiyat\u0131 \u00e7o\u011fu zaman ayn\u0131 de\u011fil.<\/p>\n\n\n\n Bu sene sat\u0131\u015fa \u00e7\u0131kan otel say\u0131s\u0131 ciddi \u015fekilde artt\u0131. Ama her sat\u0131l\u0131k otel de zor durumda diyemeyiz. \u00c7\u00fcnk\u00fc bir k\u0131sm\u0131 yat\u0131r\u0131mc\u0131 kendi karar\u0131, bir k\u0131sm\u0131 kredi bask\u0131s\u0131, bir k\u0131sm\u0131 da operasyon yorgunlu\u011fu nedeniyle el de\u011fi\u015ftiriyor. \u00d6zellikle sat\u0131l\u0131k butik otellerde \u201csat\u0131p biraz bor\u00e7lar\u0131m\u0131 \u00f6deyip nefes alay\u0131m\u201d d\u00fc\u015f\u00fcncesinde. T\u00fcrkiye\u2019de baz\u0131 oteller i\u015fletmek i\u00e7in de\u011fil, daha \u00e7ok yat\u0131r\u0131m amac\u0131yla al\u0131nm\u0131\u015ft\u0131r. Bu y\u00fczden fiziksel olarak g\u00fc\u00e7l\u00fc ama i\u015fletme taraf\u0131 zay\u0131f yap\u0131lar ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n Zincir marka taraf\u0131nda da tablo farkl\u0131 de\u011fil. Marka tek ba\u015f\u0131na \u00e7\u00f6z\u00fcm olmuyor. Franchise bedelleri, standart bask\u0131s\u0131 ve renovasyon zorunluluklar\u0131 zamanla yat\u0131r\u0131mc\u0131y\u0131 yoruyor. T\u00fcrkiye\u2019de otel yat\u0131r\u0131mlar\u0131 uzun s\u00fcre sadece gayrimenkul taraf\u0131yla birlikte b\u00fcy\u00fcd\u00fc. Bina her zaman kazand\u0131r\u0131r zihniyetindeydi. \u0130\u015fletmeden \u00e7ok binaya de\u011fer bi\u00e7en bir d\u00fc\u015f\u00fcnce vard\u0131. Son d\u00f6nemde ise otelden en k\u0131sa s\u00fcrede nas\u0131l kazan\u0131r\u0131m, 10 \u2013 12 y\u0131lda yat\u0131rd\u0131\u011f\u0131m paray\u0131 nas\u0131l geri al\u0131r\u0131m d\u00fc\u015f\u00fcncesindeler. Ama otelcilik bu de\u011fil. Bu d\u00fc\u015f\u00fcnce hem \u00e7al\u0131\u015fan taraf\u0131nda, hem hizmet kalitesi anlam\u0131nda gerilime yol a\u00e7\u0131yor. <\/p>\n\n\n\n \u0130yi lokasyon, g\u00fc\u00e7l\u00fc marka ve do\u011fru y\u00f6netilen oteller h\u00e2l\u00e2 ayakta. Ama eski d\u00fczen ilerleyen, kendini geli\u015ftiremeyenler ciddi s\u0131k\u0131nt\u0131da. Otel yat\u0131r\u0131mc\u0131lar\u0131 taraf\u0131nda da art\u0131k al\u0131c\u0131lar sadece bina de\u011fil, \u00e7al\u0131\u015fan kar eden bir yap\u0131 ar\u0131yor. Eskiden otel a\u00e7mak zordu, \u015fimdilerde ise oteli ya\u015fatmak zor.<\/p>\n","protected":false},"excerpt":{"rendered":" Otellerin as\u0131l m\u00fc\u015fterisi olan turistler yerlerini bankalara b\u0131rakt\u0131. Kur bask\u0131s\u0131, b\u00f6lgesel belirsizlikler, mantar gibi t\u00fcreyen yeni tesislerle artan oda say\u0131lar\u0131, rekabet, komisyon y\u00fckleri ve daralan k\u00e2r marjlar\u0131 derken otellerin sahipleri bankalar oldu. Aykut BAKAY Otel Y\u00f6netim ve Yat\u0131r\u0131m Dan\u0131\u015fman\u0131 Doluluk var ama g\u00fcn\u00fcn sonunda k\u00e2r yok. Birka\u00e7 y\u0131l \u00f6nce y\u0131lsonunda y\u00fczde 30\u201335 net k\u00e2rlardan bahsedilirken, […]<\/p>\n","protected":false},"author":1,"featured_media":7933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[1417,3640,3639,406],"class_list":{"0":"post-8620","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haber","8":"tag-aykut-bakay","9":"tag-banka","10":"tag-musteri","11":"tag-otel"},"_links":{"self":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/8620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/comments?post=8620"}],"version-history":[{"count":3,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/8620\/revisions"}],"predecessor-version":[{"id":8625,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/8620\/revisions\/8625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media\/7933"}],"wp:attachment":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media?parent=8620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/categories?post=8620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/tags?post=8620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}