{"id":9689,"date":"2026-10-04T10:28:24","date_gmt":"2026-10-04T10:28:24","guid":{"rendered":"https:\/\/www.turizmmuhabiri.com\/?p=9689"},"modified":"2026-10-04T10:28:25","modified_gmt":"2026-10-04T10:28:25","slug":"otellerde-gelir-problemi-var","status":"publish","type":"post","link":"https:\/\/www.turizmmuhabiri.com\/index.php\/2026\/10\/04\/otellerde-gelir-problemi-var\/","title":{"rendered":"Otellerde Gelir Problemi Var"},"content":{"rendered":"\n<p>T\u00fcrkiye Otelciler Birli\u011fi (T\u00dcROB) Ba\u015fkan\u0131 M\u00fcberra Eresin, \u0130stanbul&#8217;da otel doluluk oranlar\u0131 i\u00e7in &#8220;T\u00dcROB&#8217;un verilerine bakt\u0131\u011f\u0131n\u0131zda y\u00fczde 76,56 doluluk g\u00f6r\u00fcn\u00fcyor. Doluluk s\u0131k\u0131nt\u0131m\u0131z yok&#8221; dedi.<\/p>\n\n\n\n<p>T\u00dcROB&#8217;un &#8220;Ayl\u0131k Bilgilendirme Toplant\u0131s\u0131 ve Geleneksel \u00d6\u011fle Yeme\u011fi&#8221; etkinli\u011finde konu\u015fan M\u00fcberra Eresin, &#8220;A\u011fustos itibar\u0131yla ilk defa bu y\u0131l bir \u00f6nceki y\u0131l\u0131 ge\u00e7mi\u015f durumday\u0131z. Bunlar\u0131 TUROB verilerine g\u00f6re s\u00f6yl\u00fcyoruz. Bu asl\u0131nda birebir \u00fcyelerimizin tamam\u0131ndan edindi\u011fimiz isimsiz doluluk oranlar\u0131n\u0131n ortalamas\u0131. Yani en ger\u00e7ek\u00e7i olan veri&#8221; diye konu\u015ftu.<\/p>\n\n\n\n<p><strong>Gelir Problemi Var<\/strong><\/p>\n\n\n\n<p>M\u00fcberra Eresin, \u0130stanbul&#8217;da a\u011fustos ay\u0131nda ortalama otel fiyat\u0131n\u0131n ortalama 103,82 Euro oldu\u011funu belirterek s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: &#8220;\u00c7ok zor ge\u00e7en 7 ay\u0131n sonunda a\u011fustosta i\u015fler iyi oldu. Rakam 103,82 Euro\u2019ya geldi. Bu arada daha \u00e7ok 5 y\u0131ld\u0131zl\u0131 otellerimizi temsil eden STR raporunda da 139,85 Euro oldu. Ge\u00e7en y\u0131l ocak-a\u011fustos d\u00f6neminde 103,68 Euro olan fiyatlar bu y\u0131l ayn\u0131 d\u00f6nemde 97,5 Euro\u2019ya geriledi. Hem sabit giden kurlar hem enflasyonist yap\u0131 hem de d\u00fc\u015fen ortalama oda fiyat\u0131 s\u00f6z konusu. Veriler, son 3 y\u0131ld\u0131r asl\u0131nda sonu\u00e7lar\u0131n doluluk anlam\u0131nda \u00e7ok da de\u011fi\u015fmedi\u011fini g\u00f6steriyor. D\u00f6nemsel ini\u015f ve \u00e7\u0131k\u0131\u015flara ra\u011fmen genel olarak ciddi bir sorun ya\u015fam\u0131yoruz dolulukta. Ancak as\u0131l dikkat \u00e7ekmemiz gereken gelirlerimiz. Artan maliyetler kar\u015f\u0131s\u0131nda gelirlerimizin ayn\u0131 \u00f6l\u00e7\u00fcde geli\u015fmemesi sekt\u00f6r\u00fcm\u00fcz\u00fcn karl\u0131l\u0131\u011f\u0131 \u00fczerinde bask\u0131y\u0131 her ge\u00e7en y\u0131l daha da art\u0131r\u0131yor. D\u00f6viz kurlar\u0131ndaki yatay seyir ile i\u015fletme maliyetlerindeki art\u0131\u015f aras\u0131ndaki makas otel i\u015fletmelerimizin rekabet g\u00fcc\u00fcn\u00fc ve karl\u0131l\u0131\u011f\u0131n\u0131 olumsuz y\u00f6nde etkilemeye devam ediyor. Gelecek d\u00f6nemde sadece doluluk oranlar\u0131na de\u011fil sekt\u00f6r\u00fcn gelirlerini ve karl\u0131l\u0131\u011f\u0131n\u0131 art\u0131racak politikalara da odaklanmak gerekiyor. Gelirle ilgili problemimiz var. Bunu a\u015fabilmek i\u00e7in de bir\u00e7ok tan\u0131t\u0131m faaliyetine kat\u0131l\u0131yoruz.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"222\" src=\"https:\/\/www.turizmmuhabiri.com\/wp-content\/uploads\/2026\/10\/TUROB-2.jpg\" alt=\"\" class=\"wp-image-9692\" style=\"aspect-ratio:2.2524107834166256;width:841px;height:auto\" srcset=\"https:\/\/www.turizmmuhabiri.com\/wp-content\/uploads\/2026\/10\/TUROB-2.jpg 500w, https:\/\/www.turizmmuhabiri.com\/wp-content\/uploads\/2026\/10\/TUROB-2-300x133.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p><strong>\u0130stanbul&#8217;da Otel Fiyatlar\u0131 D\u00fc\u015f\u00fck<\/strong><\/p>\n\n\n\n<p>\u0130stanbul Ticaret Odas\u0131 (\u0130TO) Ba\u015fkan\u0131 \u015eekib Avdagi\u00e7 de turizmin T\u00fcrkiye ekonomisi i\u00e7in \u00f6nemine i\u015faret ederek, sekt\u00f6r\u00fcn 52-53 sekt\u00f6r\u00fc do\u011frudan etkiledi\u011fini, hizmet d\u0131\u015f ticaretinde verilen 65 milyar dolarl\u0131k art\u0131ya b\u00fcy\u00fck katk\u0131 sundu\u011funu ve \u00e7ok say\u0131da istihdam sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Avdagi\u00e7, \u0130stanbul&#8217;da otel fiyatlar\u0131n\u0131n d\u00fcnyayla k\u0131yasland\u0131\u011f\u0131nda d\u00fc\u015f\u00fck oldu\u011funu ileri s\u00fcrd\u00fc ve &#8220;\u00dclkemizin turizm gelirini art\u0131rmak i\u00e7in bu fiyatlar\u0131n yukar\u0131 do\u011fru \u00e7ekilmesi konusunda ne yapmam\u0131z gerekti\u011fiyle ilgili daha fazla kafa yormam\u0131z gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. \u0130stanbul&#8217;daki 5 y\u0131ld\u0131zl\u0131 otel fiyat\u0131na Avrupa&#8217;da s\u0131radan bir kasabada 3 y\u0131ld\u0131zl\u0131 bir otelde zor kalabiliyorsunuz. Dolay\u0131s\u0131yla o anlamda alabilece\u011fimiz \u00e7ok ciddi mesafe var&#8221; diye g\u00f6r\u00fc\u015flerini a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye Otelciler Birli\u011fi (T\u00dcROB) Ba\u015fkan\u0131 M\u00fcberra Eresin, \u0130stanbul&#8217;da otel doluluk oranlar\u0131 i\u00e7in &#8220;T\u00dcROB&#8217;un verilerine bakt\u0131\u011f\u0131n\u0131zda y\u00fczde 76,56 doluluk g\u00f6r\u00fcn\u00fcyor. Doluluk s\u0131k\u0131nt\u0131m\u0131z yok&#8221; dedi. T\u00dcROB&#8217;un &#8220;Ayl\u0131k Bilgilendirme Toplant\u0131s\u0131 ve Geleneksel \u00d6\u011fle Yeme\u011fi&#8221; etkinli\u011finde konu\u015fan M\u00fcberra Eresin, &#8220;A\u011fustos itibar\u0131yla ilk defa bu y\u0131l bir \u00f6nceki y\u0131l\u0131 ge\u00e7mi\u015f durumday\u0131z. Bunlar\u0131 TUROB verilerine g\u00f6re s\u00f6yl\u00fcyoruz. Bu asl\u0131nda birebir \u00fcyelerimizin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[3657,1107,2280,406,2779,1287],"class_list":{"0":"post-9689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haber","8":"tag-doluluk","9":"tag-ito","10":"tag-muberra-eresim","11":"tag-otel","12":"tag-sekib-avdagic","13":"tag-turob-2"},"_links":{"self":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/9689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/comments?post=9689"}],"version-history":[{"count":2,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/9689\/revisions"}],"predecessor-version":[{"id":9693,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/posts\/9689\/revisions\/9693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media\/9691"}],"wp:attachment":[{"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/media?parent=9689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/categories?post=9689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turizmmuhabiri.com\/index.php\/wp-json\/wp\/v2\/tags?post=9689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}